Personal Branding in Digital Age

Duration: 01 day

• Overview of the digital age 4.0:

1. Market potential
2. Customer psychology and behavior
3. The role of Social Networks

• Shaping your brand on Social Networks

1. Determine core values
2. Understand the customer
3. Choose the right way of communication

• 5 steps to building a communication plan to build an identity on social networks

1. SMART goals
2. Identify the target audience
3. Develop a content and image plan
4. Select a communication channel
5. Measure efficiency

• Methods of writing articles on social networks

1. 3 important principles
2. Two effective formulas for writing content: AIDA and APSA
3. 5 topics to communicate with target customers

Practice and plan your application